Geico

Geico Turns One Man’s PR Trash Into Their Own PR Gold

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Keen On… Kurt Andersen: Why Nothing Much Has Changed In The Last 20 Years (TCTV)

And that, friends, is what we call seizing the moment. (Meme-ment?)

For those left wondering why Geico suddenly forgot how to type coherently, here’s the context. The TL;DR version: one brazen marketer got a bit too cocky in his (typo-riddled) responses to a customer, word spread, and the acrid wrath of the Internet rained down like hellfire. Geico jumped at the opportunity to juxtapose their PR style with a little jab, and the Internet fired a mountain of love (in the form of retweets and Reddit posts) in their direction for it.

This is how Twitter should be done. For the companies out there somehow still trying to wrap their head around this whole Twitter thing: just do what Geico does. Have a real human responding (preferably someone who considers the Internet their second home), and give them the flexibility to respond like a real human would. Let them be funny. Let them make little inside jokes. The Internet hivemind will appreciate it.

Update: And for those looking to get a few more laughs out of this fiasco, there’s already a user-made Cheezburger sub-site dedicated to it.