Most entrepreneurs found companies to solve a problem. Adam Archer founded GamesThatGive to save the world. During a backpacking trip across the world he was inspired with the idea for the company. He then left Apple in 2008 to work on a farm before founding GamesThatGive, which builds social games where users earn money for charity by playing thanks to sponsorships from major brands. It raised a little over $1 million dollars before selling to Facebook Page management platform Vitrue earlier this year.
Watch as we talk to Archer about the challenges and advantages of starting a social good company, and how one can make a difference in the world and still turn a profit.
Here’s Archer’s top 8 tips for entrepreneurs. Some are common sense or often cited, but it’s always good to remind yourself:
GamesThatGive was founded in 2008 by Adam Archer and Kris Goss, great friends and self admitted geeks. GamesThatGive was built around the belief that great companies, and their customers, want to make a difference. Even beyond that, they want to help others make a difference.
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients. For more information, visit http://www.vitrue.com.