Sprint Exults After AT&T Abandons T-Mobile Bid

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With the AT&T-T-Mobile merger officially dead, Sprint is taking a moment to reflect on their own wisdom in opposing it from the beginning.

A press release lauds the retraction of the bid as “the right decision,” says that success would have meant “an undeniable duopoly,” and commends the DoJ and FCC for a job well done. Very effusive, as they have every reason to be.

After all, what they have have indeed been saying since the beginning — the duopoly, job losses, and so on — was in all likelihood true. And while it would have been bad for consumers, it might have been fatal to Sprint. Competing against one hundred-million-subscriber carrier is hard enough; competing against two would have made things intolerable. A couple years in such harsh environment might have relegated them to the dungeon occupied by local and specialty carriers.

Now, not only do they not have to deal with that duopoly, but AT&T will be shelling out billions and their long-term plans will be interrupted. Sprint, on the other hand, has been positioning itself based on the assumption that the merger would not go through, and they will emerge from this with their reputation as a customer-driven company intact and shinier than ever.