RadiumOne, an online ad network that aims to combine social and intent data to serve ads, has acquired Focal Labs, the developer of the photo sharing and geo location apps Clixtr and PicBounce, according to sources familiar with the matter.
Clixtr, which launched at TechCrunch50, aims to turn smartphones into ‘social cameras’. The basic idea behind the service is that when you’re at an event, be it a birthday party at your home or at a massive rock concert, photos from multiple people attending could be turned into one single, centralized photo album.
To make this work, even when pictures are taken by people you do not know, Clixtr uses location as the tying factor. The app essentially combines the capabilities of the iPhone’s camera and built-in GPS to geo-tag photos and determine when photos are being taken at the same location.
Picbounce allows you to upload a photo from your iPhone to Facebook or Twitter and has been downloaded more than a million times.
For background, RadiumOne mines social data and use this information to identify relevant consumers for brands. Through what founder Gurbaksh Chahal calls “social retargeting,” RadiumOne analyzes how users interact with one another on social networks to find the consumers that identify with a brand’s current customer base, and then serves advertisements to this audience across the company’s network of publishers. The company just raised $21 million in new funding at a $200 million valuation.
It’s unclear how RadiumOne plans to use Focal Labs, Clixtr and PicBounce (another photo sharing app), but the company has been expanding to social, consumer-focused products as well. RadiumOne recently launched PingMe, a group messaging app.
Clearly as Chahal has told us in the past, social sharing is a focal point (no pun intended) for the company and Focal Labs, which has an expertise in photo sharing apps, could help further this agenda.
RadiumOne is a unique combination of programmatic buying, proprietary data, patent-pending intelligence algorithms, and multi-channel capabilities. Each month, we engage with 700 million unique consumers and monitor over 10 billion sharing events. We filter this data in milliseconds through our ShareGraph™ intelligence layer, build real-time audiences for our brands, and target ads across the 25 billion real-time impressions we see each day. Spanning the Web, Mobile Web, and Facebook, we offer advertisers the ability to reach the right consumer...
Focal Labs has been focused on turning your smartphone into a smartcamera since the launch of the Apple App Store! Its innovative products include Clixtr and PicBounce which are available in the App Store. It received seed funding from DFJ in Menlo Park and launched its first product, Clixtr at TechCrunch50. Clixtr provides a (patent-pending) platform for our users to create group photo-sharing albums which are geo-tagged. Clixtr gives users the ability to share their photos via the Clixtr mobile...
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