Keen On… Walter Isaacson: No, Steve Jobs Wasn’t A Tweaker (TCTV)

Andrew Keen

Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur,... → Learn More

Wednesday, December 14th, 2011

Who, exactly, was Steve Jobs? Walter Isaacson’s Steve Jobs has sparked an intriguing debate about the identity of the real Jobs. According to The New Yorker’s Malcolm Gladwell, Isaacson’s biography proved that Jobs was a “tweaker” – somebody who took other people’s ideas and perfected them. But Apple watchers like Daring Fireball’s John Gruber strongly disagreed, arguing that Jobs was anything but a tweaker and taking Isaacson to task for not telling us what Jobs “actually did” and who he was.

Who better to resolve this row than Isaacson himself, who came into our San Francisco TechCrunchTV studio yesterday to talk about his best-selling book and to answer his critics. No, Isaacson explained, Gladwell is wrong – Jobs wasn’t primarily a tweaker. But Gruber is wrong too, Isaacson added for good measure, in saying that Steve Jobs failed to explain who Steve Jobs really was. Steve was essentially “an artist”, Issaacson told me; that’s the key to unraveling Apple’s enigmatic icon.

This is the first piece of a four part interview with Isaacson. Tomorrow, Jobs’ biographer explains to me Steve Jobs’ historic influence on our culture.


Person: Steve Jobs
Companies: Apple, Pixar, NeXT

Steve Jobs was the co-founder and CEO of Apple and formerly Pixar. Steve Jobs was born in San Francisco, California to Joanne Simpson and a Syrian father. Paul and Clara Jobs of Mountain View, California then adopted him. In 1972, Jobs graduated from Homestead High School in Cupertino, California and enrolled in Reed College in Portland, Oregon. One semester later, he had dropped out, later taking up the study of philosophy and foreign cultures. Steve Jobs had a deep-seated interest in...

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Walter Isaacson is the president and CEO of the Aspen Institute, a nonpartisan educational and policy studies institute based in Washington, DC. He has been the chairman and CEO of CNN and the editor of TIME magazine. He is the author of Steve Jobs (2011), Einstein: His Life and Universe (2007), Benjamin Franklin: An American Life (2003), and Kissinger: A Biography (1992), and coauthor of The Wise Men: Six Friends and the World They Made (1986). Isaacson was born on May...

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