ccLoop Failed To Fix Email, Shuts Down To Re-emerge As Pipewise

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Monday, December 12th, 2011
pipewise

Can ccLoop Rid Us Of Our Collective Email Woes? – I asked in a headline when the startup made its formal debut at TechCrunch Disrupt earlier this year. The answer, sadly, is a resounding no.

Founded by serial entrepreneur Michael Wolfe, the company will shutter the service by January 9, 2012, and will henceforth focus on trying to solve user relationship management as Pipewise.

The ceasing of ccLoop operations doesn’t come as a surprise – in fact, they announced that the service would be phased out over a month ago, albeit with a different timeframe given.

Writes Wolfe in an email to users:

We are announcing that we are stopping development on the ccLoop product. We have received a great deal of interest and positive feedback, but we saw a long and difficult path ahead to build ccLoop into a large business.

Fixing email will have to be done by another startup, another day.

Benchmark Capital, FLOODGATE, SV Angel, Felicis Ventures and Ariel Poler are investors in what is now Pipewise, and have collectively injected $3.5 million into the venture already.

They will continue the back the startup, which aims to help companies “acquire, engage, convert, and support customers via web and mobile channels”.

To learn more about Pipewise, check out and follow this Quora thread.


Company: Pipewise
Website: pipewise.com
Launch Date: September 1, 2010
Funding: $3.5M

Pipewise provides User Relationship Management solutions for today’s cloud-based companies who acquire, engage, convert, and support customers via web and mobile channels. Pipewise is backed by Benchmark Capital, Floodgate, SVAngel, Felicis, and an experienced team of advisors.

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