Apple’s Jam-Packed Grand Central Store (Video)

Friday, December 9th, 2011

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

Apple Grand staircase
Apple Grand staircase

Apple finally opened up its biggest store yet in Grand Central Terminal today. Since I was passing through, I decided to take a quick walkthrough with my iPhone. The results are the two videos and other images below.

The store covers two balconies which wrap around a corner of Grand Central, with different products laid down on tables and taking up space in grottos towards the back of the balconies. There are a couple interior rooms you can go through as well, and you see the terminal’s huge chandeliers hanging out the window.

It was jam-packed on opening day, filled mostly with gawkers. But I have a feeling this will become one of Apple’s highest-grossing stores just because of how many people go through Grand Central every day. You can get a feeling for the space by watching my jerky-cam videos below.



Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: February 25, 1980, NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod (offered with...

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