Le Web kicked off today in Paris, though the show was opened not with a discussion about a tech issue or company of the day, but with a demonstration by fashion god Karl Lagerfeld on how he uses the iPad and technology to enhance his work. Not your typical Le Web fare, but then this reflects a growing maturity in the tech scene as it infects the mainstream, in part thanks to devices like the iPhone and the iPad.
With just a small amount of technical hitches Lagerfeld managed to demonstrate to Le Web’s Loic Le Meur how he now creates many of his designs using drawing programmes on the iPad, even showing a sketch he’d done of Steve Jobs that morning.
But the news from the fireside chat was delivered Natalie Massenet, founder and executive chairman of Net-A-Porter, who announced her company would be working with Lagerfeld on a new online fashion brand, called Karl.
The site will launch on January 25 and it’s aiming to be the first global launch of a fashion brand entirely online. Massenet said the collection would be about “accessibility” – that means fashion you can (just about) afford I guess.