Amazon took full control of Europe’s largest movie and TV subscription service earlier this year and now, starting tomorrow, LOVEFiLM will hit LIVE-enabled Xbox 360 systems. This brings thousands of streaming movies to Xbox LIVE subscribers including, wait for it, The Twilight Saga: Eclipse. Take that, Netflix! But alas, members of Team whatshisface need to be located within LOVEFiLM’s European service area to access any content including its exclusive titles that also includes The Dark Knight and The Hangover.
The service should be available starting tomorrow for Xbox LIVE subs. Those that also own a Kinect will be able to interface with the streaming app through voice commands and gestures. “It’s very exciting to see the launch of Amazon’s LOVEFiLM on Xbox LIVE,” said Stephen McGill, Director of Xbox & Entertainment for Microsoft UK. “Xbox owners will be eager to get started, using their Kinect-enabled consoles to interact with LOVEFiLM’s extensive catalogue of movies in ways that will only be available on Xbox 360.”
The Xbox Live integration is just the latest platform embraced by LOVEFiLM. The service is already available on iOS devices, set-top boxes, smart TVs and the Playstation 3. Plus, like Netflix in the states, LOVEFiLM also has a mail-order DVD service that pre-dates the streaming service.
This latest addition to the Xbox’s streaming portfolio further advances Microsoft’s ultimate goal of converting the gaming system into an entertainment powerhouse.