One of the fastest growing companies in Japan right now is GREE, a publicly-traded mobile social gaming network with 900 employees and on track to generate $1.7 billion in annual revenues. I interviewed GREE founder and CEO Yoshikazu Tanaka through an interpreter earlier this week at the TechCrunch Tokyo conference. Here are two videos from that interview. (You can watch a third video in my post today comparing GREE’s financials to Zynga’s).
In the video above, Tanaka talks about why he bought OpenFeint in the U.S. last April and how he wants to follow Nintendo in getting to 80 percent of revenues from outside Japan. But more than just follow Nintendo, he wants to displace it. Smartphones are replacing traditional gaming hardware and the games are different in that social features (playing with and against other people over the network) can trump graphics. “Our goal is to make our brand just as successful, if not better, than Nintendo,” says Tanaka.
Tanaka tells me how he started GREE o a server in his apartment in 2004 in the longer video below. Originally, it was a PC-based social network (the Friendster of Japan), but he shifted to a mobile social network for games a few years later. Now 99 percent of GREE’s users are mobile. “We believe the PC will get erased at some point,” he says matter-of-factly.
GREE provides Japan’s leading mobile social network, and is at the forefront of mobile technology. GREE was ranked as Japan’s fastest-growing tech company by Deloitte Touche Tohmatsu Ltd. in 2009 and 2010. GREE, following its acquisition of OpenFeint in April 2011, is expanding globally and will soon offer a single, worldwide mobile social gaming platform. Combined, GREE reaches over 190 million players and offers over 7,500 game applications for smartphones. GREE aims to build the leading mobile social gaming...
Yoshikazu Tanaka is CEO of GREE, Inc. He joined Sony Communication Network current: So-net Entertainment Corporation after graduating Nihon University’s Faculty of Law in 1999. He joined Rakuten, Inc. in 2002. In 2004, he created GREE by avocation and left Rakuten, Inc. In the same year, he founded GREE, Inc. and became its CEO.
Nintendo, a technology company widely known for its line of game consoles, was actually founded in 1889 by Fusajiro Yamauchi. It began as a Card Game company and evolved into one of the largest Japanese companies with a Market Capitalization of over $85 billion. It’s most recent game console, the Wii, has been one of the most difficult consumer devices to buy, because of such high demand.
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