Amazon Announces Holiday Daily Deals Site, “Flurry Deals”

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It’s Cyber Monday all month long, at least according to Amazon, which announced its new holiday deals vertical this morning, residing at www.amazon.com/flurrydeals. The site currently features decently discounted items as an extension of the Cyber Monday promotion. But starting this Sunday, Amazon will begin offering category-specific daily deals. It’s even providing an email sign-up form so shoppers won’t miss the sales.

The deals will be grouped into categories, including Sports & Outdoors, Video Games, Tools & Home Improvement, Movies & TV, Toys & Games, Electronics and Shoes & Accessories.

Amazon has also offered deals “previews” through Saturday, Dec. 10th, listing what the daily deal will be for each day from Sunday on. Most of these are obvious holiday gift ideas or general discounts meant to capitalize on popular holiday shopping trends. For example, on Tuesday, shoppers can save over 50% off power tools. (Hello, Dads of America).

But seriously, some of these discounts are worth a look, especially if you were planning on buying from Amazon anyway. DVDs and Blu-Rays go on sale for over 60% off. Select smartphones come with a $100 Amazon.com gift card. That’s not too bad. Others are more narrowly focused, like the Michael Jackson “The Experience” game being discounted by $15. Sadly, none of the deals (as of yet) are for Kindles.

Although Amazon doesn’t provide any info on what discounts will be offered beyond the 10th, the company does plan to extend the discounts all the way through Christmas, from the sound of things.