Google has released yet another TV commercial to help demonstrate the features of its new social network, Google+. Like the other marketing efforts, the ad is slick, polished and even sort of funny. Unfortunately, it also demonstrates everything that’s wrong with Google+ in a just minute’s time. In fact, if the video hadn’t been posted to Google’s own YouTube channel, you may have almost wondered if it was a parody put out by Facebook PR.
The ad, published the day prior to Thanksgiving in the U.S., tells the tale of two Google+ users, Kyle and Lisa. In it, Kyle places Lisa into his “Love of My Life” Circle while Lisa puts Kyle in her own unfortunately named “Creepers” Circle. Oh, poor Kyle! Over time, though, it becomes clear that Lisa and Kyle’s relationship changes, as the ad shows Lisa moving Kyle into a variety of other Circles, including “Book Club,” “Guys With Cars” (shallow much, Lisa?), “Ski House,” “Maybes” and finally, “Keepers.” Cue the awwwwww’s, right?
Wrong. → Read More
There are things you need to be afraid of when you’re a new parent. There’s gluten, pull cords, Disney products, and BPA, to be sure, but what about wild robotic strollers that look as if they’ll eat your wee ones in one snap of their plastic jaws?
Luckily, the 4moms Origami stroller won’t close on the little ones and is in fact a automatic stroller with a bit of a twist. Instead of pressing down on some hydraulics, this thing opens and closes with the tap of a button. It is, in short, pretty darn amazing.
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LaunchNow.co is a new startup that turns building startups into a game. (Yes, we’re there now.) The idea is that players will pit their companies against each other in order to earn badges, achievements and a “Gamerscore” which is then published to their startup’s profile page. Oh, and here’s the crazy part: LaunchNow is meant to be used with real-life startups, not fake ones. → Read More