I get asked a lot why Instagram is so popular. It might be because we just threw the first iPhone photography conference, 1197, or because I allegedly run a company that studies and designs interfaces. It could also be the world of photography is changing so fast that lots of us nerds are talking about how a tool like Instagram can pass 10 million users in 355 days. The interface implications are fascinating, the company and technology dynamics of serving content to 10 million users with less than ten employees are fascinating, the artistic content is fascinating, and the reasons why people like me are so addicted to the damn thing are fascinating. Here’s a crack at why, since I think some other attempts haven’t quite captured it. → Read More
Like putting a donk on it, it seems like every new website needs to have a daily deal. Take Curisma, for example. On the surface it’s sort of an Oink-like website dedicated to the curation of cool products. Underneath, like a the cowbell in Don’t Fear The Reaper, is a daily deals site. Luckily, the curation of Curisma is far more interesting than the daily deal, which just might save this start-up.
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On Thanksgiving, Pinterest’s co-founder Ben Silbermann sent an email to his entire user base saying thanks. It was fitting, as Pinterest was born two years ago on Thanksgiving day 2009. Ben had been working on a website with a few friends, and his girlfriend came up with the name while they were watching TV. Pinterest officially launched to the world 4 months later.
Some startups go crazy with hype and users right after launch. And some don’t. I don’t know the founders, but I thought I’d take apart Pinterest’s story to discuss growth and virality in consumer web startups. Pinterest was not an overnight success. On the contrary, its growth was surprisingly modest after Turkey Day 2009.
Take a look at Pinterest’s one-year traffic on Compete from Oct 2010 to Oct 2011, which is the picture in this post, and shows Pinterest rising from 40,000 to 3.2 million monthly unique visitors. I took both ends of this chart and estimated monthly compounded growth over Pinterest’s lifetime, then interpolated the curve using constant growth and put the results in this Google Spreadsheet. → Read More
When the term Cyber Monday was coined in 2005, the Monday after Thanksgiving was the 12th biggest online shopping day of the year. That year, Facebook had 5.5 million users and Twitter didn’t exist. In 2010, Cyber Monday was the #1 biggest online shopping day of the year, with sales topping $1 billion. I believe the growth of social media and the importance of Cyber Monday are correlated because peer -to-peer sharing of deals and owned marketing channels like Facebook Pages and Twitter accounts are bringing promotions directly to where users spend their time online. → Read More
The idea that social commerce is the next big thing in marketing has been floating around for a while. K5 Advisors-backed startup Sellaround think that it’s inevitably the “next big thing”. The Stuttgart headquartered company allows its clients to create social selling widgets that can be embedded essentially anywhere across the social web, making them a portable mini-shop.
The key to this widget idea is that the purchasing process is incredibly simple. Since Sellaround partnered with PayPal earlier this year, buyers in essence pick and pay with a few clicks directly in the widget. It’s as quick and easy as online shopping has to be to get the attention of browsing users.
From a seller aspect simplicity strikes a chord as well. To build a widget sellers use an uncomplicated widget wizard. After picking whether you are using it for B2B or C2C product, you can edit the product details, shipping information and pricing, add a few pictures and you are ready to go. → Read More
Iovox is a startup specialising in something known as VaaS (Voice as a Service). Their telephony platform allows companies to build services on the telephone network that do real-world, heavy-lifting style jobs which normally require call centres. Companies which have taken on the service include News International and many others.
I went over to their West London offices (yes, not all startups in London are in the East, incredibly), to check out the legendary guitar playing skills of CEO Ryan Gallagher in our TechCrunch Europe version of TC Cribs. Maybe next time we should do a duet. → Read More
Want to be notified to turn on the AC when a room reaches a certain temperature? Or when your laundry’s done? Well MIT Media Lab alumni Supermechanical have built Twine, a sleek 2.5″ rubber square which connects to Wifi and allows objects to “communicate” under certain conditions.
The Twine, which reminds me of a Square from a design simplicity perspective, comes with a web app, ‘Spool’ which allows you to program its sensors with natural language rules like “When: accelerometer is at rest, Then: Tweet” in the case of the laundry done thing, for example. → Read More
In a charming interview with Forbes Magazine, Microsoft’s Craig Mundie discussed future products at Microsot, including the success and plans for the Kinect as well as their mesa para computación, the Surface. → Read More
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