W3i, a monetization and distribution network for mobile app developers, is announcing the launch of a new $10 million “AppX Game Developer Marketing Fund” at this week’s AppNation conference in San Francisco. The fund will provide developers with a suite of free services that offer production support, analytics and user acquisition channel analysis, all of which are designed to help indie developers compete with today’s “AAA” gaming giants.
The company says that it wants to help level the playing field for indie game developers by providing them with better analytics on their mobile apps, allowing them to make better business decisions. This, in turn, will help developers with the increasing challenge of user acquisition and monetization in the ever-crowded Apple and Android app stores.
The AppX services will be provided to the developers who qualify (sign up is here) for no charge and without any long-term revenue share. Developers don’t have to give up IP rights either, says W3i.
Riptide Games, makers of My Pet Zombie, is one of the first to use the AppX suite of services, and claims it helped them become profitable and increase the lifetime value of its users by three times.
NativeX, formerly W3i, is a leader in innovative monetization and user acquisition solutions for mobile and desktop apps. For publishers and developers who want to monetize with advertising that really works, NativeX is the marketing technology platform that is reinventing in-app advertising to create more effective and engaging ad experiences that enable developers to build successful businesses around their apps. Native advertising becomes part of the user experience and it out performs standard display advertising by 150 percent, often...