Hatch Labs, a technology sandbox and joint venture between IAC and Xtreme Labs devoted to incubating mobile startups and innovations, is announcing the launch of six new mobile apps in 2012.
At IAC, Moorjani started the mobile group in 2007 and helped lead all product strategy for mobile. Moorjani and the company wanted to help incubate more innovation within IAC, particularly in the mobile sector and thus Hatch Labs was born.
Hatch gives entrepreneurs in residence a six month runway for product development and market beta testing before providing additional capital.
To date, Hatch Labs has launched two new services, Blu Trumpet and CrowdFail. Blu Trumpet, which launched in August, is an app monetization service for publishers and developers and app distribution platform for advertisers. CrowdFail is a mobile photo sharing app.
Two more apps, commerce focused business Shop Touch and Treasure Chest, a mobile monetization platform for gamers, will be launched in the next 3 weeks. In 2012, the incubator plans to launch apps in the mobile video sharing space as well as a more kids-focused mobile app experience.
While Hatch’s apps aren’t necessarily original ideas (i.e. mobile photo sharing, gaming monetization); Moorjani believes that the company’s offerings will be successful based on some of the innovations that each app offers that make them unique.
Hatch is hiring for EIR positions to feel free to check out the company’s site for openings.
IAC is a media conglomerate with a wide range of online assets. In November 2007, announced they would be separating IAC into 5 public companies. IAC will consist of: Ask.com, Bloglines, CitySearch, Evite, Excite, InsiderPages, iWon, My Fun Cards, My Way, Popular Screensaver, Smiley Central, Match.com, chemistry.com, ServiceMagic, Shoebuy.com, BustedTees, CollegeHumor, Garage Games, Gifts.com, Green.com, Instant Action, Very Short List, Vimeo, 23/6. IAC is also an investor in Active.com, Brightcove, FiLife, Medem, Merchant Circle, OpenTable, Points.com and SHOP channel....