Amazon’s New App Allows Kids To Create Gift Wish Lists For Santa Claus On The iPad And Kindle Fire

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, November 30th, 2011
Amazon Santa 2

Amazon is debuting another holiday shopping app, but this offering is geared towards kids. Amazon Santa is a free app for Kindle Fire and the iPad that allows children and their parents to create holiday Wish Lists to share with friends, family and of course, Santa Claus.

Basically, Amazon Santa brings the e-commerce giant’s wish list functionality in a kid-friendly app. Kids can browse and search more than 500,000 toys, games, books, clothes and other kids items. Kids can then make holiday wish lists that can be shared with loved ones. Of course, kids under a certain age will need to a little help from parents in creating wish lists.

Amazon has also made the wish lists secure—lists created by kids through the app will only be able to be seen by authorized viewers who receive the Wish List link. Parents can review and edit the Wish List as needed and the list shows recipients wished-for items, including those that have already been purchased, similar to a gift registry.

It’s actually a useful app to have when it comes to shopping for children. It can be tough to know what “Santa” should bring kids for Christmas and this provides a fun way for children to create their lists, and an easy way for grandparents, aunts, uncles and more to find the right gift.


Company: Amazon
Website: amazon.com
Launch Date: 1994
IPO: NASDAQ:AMZN

Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them in numerous warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s...

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