E-commerce site for art collectors 20×200 is expanding to new territory today—frames. Founded by Jen Bekman, 20×200 simulates the feel of a gallery, except online. Each “online exhibit” is curated with limited-edition prints and photos, all priced affordably.
Clearly, in-house framing, which soft-launched in June, is a natural extension of the business. But finding the right frame for a piece of art can be an expensive and time-consuming task. All frames are solid wood, with a sleek black or white lacquer finish, and come ready to hang.
Bekman explains that the company’s frames are all affordable, and the startup can now frame almost all sizes of the art offered on the site.
In fact, framing now accounts for roughly 20 percent of 20×200’s total revenue. The company has sold over 150,000 prints, with revenue doubling each year since inception.
In case you need a gift for the holidays, 20×200 is running a number of promotions. For the holidays, the startup is allowing customers to order custom framed art on any edition on the site through December 4. Starting December 5, 20X200 will debut a ready-to-ship set of art work that will allow customers to buy framed art and still get them in time for Christmas.