• ARROWS Kiss F-03D: Fujitsu Japan Rolls Out “Women-Only” Android Handset

    Wednesday, November 23rd, 2011

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    arrows kiss feat-01al
    arrows kiss feat-01al

    It’s not the first cell phone that has been designed specifically for women, but it’s certainly one of the most interesting, as far as features and specs are concerned. Fujitsu’s so-called ARROWS Kiss F-03D for the Japanese market runs on Android 2.3, is targeted at women aged between 20 and 30, and comes with “elegant and glimmering jewelry design”.

    The area around the “gem-cut” buttons on the front starts lighting up in one of 23 illumination patterns when users receive a call or message. Fujitsu also provides a small stylus that’s supposed to make it easier to write Japanese characters. The Kiss F-03D is waterproof (and ready for use in the bathtub), too.

    Users can choose between a set of different fonts, icons, and wallpapers. They can decorate pictures with a “special photo enhancement function”, control their body posture with a special app, or optimize their sleep with the Sukkiri Alarm app (which wakes them up when sleep is detected to be at its lightest point).

    Spec-wise, buyers get a 3.7-inch TFT screen with 480 × 800 resolution, a single-core CPU with 1.5Ghz, 1GB RAM, an 8MP outer camera, a 1.3MP inner camera, a microSDHC slot, Wi-Fi, Bluetooth 2.1+EDR, infrared, a digital TV tuner, e-wallet function, wireless charging (Qi) support, etc.

    The Kiss F-03D goes on sale in Japan on Friday with an open price model.

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