Blow Up Instagram Photos Into 20″ x 20″ Paintings With CanvasPop

Tuesday, November 22nd, 2011

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual currency, and music technology. Prior to writing for Inside Facebook, Constine graduated from Stanford University... → Learn More

CanvasPop
CanvasPop

Over 10 million people have created artful iPhonography with Instagram, but they’ve never seen their masterpieces any bigger than a Postagram postcard. But now, thanks to a peculiar synergy between the mediums and a secret algorithm, CanvasPop has found a way to blow up Instagrams and print them as beautiful canvas paintings. See, Instagram’s filters reduce graininess and so does the texture of canvas. This means that even at 20″ by 20″, almost 10x their size on the iPhone, $60 CanvasPop prints look wall-worthy.

CanvasPop is an expert at image upsizing, having been spun out of DNA 11 which printed blowups of DNA strands. CanvasPop launched 2 years ago to help emancipate low-resolution photos from mobile devices and social network. It accepts even the tiniest, noisiest images including old Facebook photos and those taken with the iPhone 3G. These are run through its algorithm that smooths pixelated edges, and the canvas they’re printed on further obscures any imperfections.

Co-founder Adrian Salamunovic tells me CanvasPop saw Postagram and Prinstagram developing an Instagram ecosystem, and thought it could contribute something unique. Since those companies don’t have its technology and they print on paper, they’re restricted to producing stickers, small photo books, and posters tiled with little images.

Built on the Instagram API, users can visit the CanvasPop website and authenticate with their Instagram account. They then choose their images, select print sizes ($30 for 12″ by 12″ or $60 for 20″ by 20′), and soon their prints are delivered to their door. The print CanvasPop sent me looked sharp from any farther than a few inches away. My only complaint was that it was packaged so securely to prevent damage in transit that it took me a few minutes to pull it free.

Instagram has unlocked a generation of artists, helping people discover and capture the subtle beauty of the world around them. It seems tragic that once posted, Instagrams disappear down our social media streams and are rarely appreciated again. CanvasPop gives these works of art enduring life, and lets us express ourselves offline as vividly as we can on.


Company: CanvasPop
Website: canvaspop.com
Launch Date: November 1, 2009

CanvasPop is the web’s most innovative provider of custom, high-quality canvas printing services. CanvasPop empowers photographers, digital artists, interior designers and everyday customers to print their images on high quality canvas. CanvasPop allows anyone to print any image, including Facebook and iPhone pictures, at virtually any size regardless of the original resolution of the image. CanvasPop’s goal is to provide both consumers and professionals with the easiest way to print any image on canvas. CanvasPop has printing and distribution...

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Company: Instagram
Website: instagram.com
Launch Date: March 2010
Funding: $7.5M

Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr , Foursquare and Posterous.[2] The application is compatible with any iPhone, iPad or iPod Touch running iOS 3.1.2 or above. Instagram, in an homage to both the Kodak Instamatic and Polaroid cameras, confines photos into a square shape. This is in contrast to the...

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