Zynga’s newest Facebook game, CastleVille, has crossed five million daily active users. To put this in perspective, the social gaming giant’s fastest growing (and most popular) game CityVille, only reached 3.2 million daily active users six days after its launch.
The newest title from the social gaming giant allows players to build mini-empires from castles, craft art and armour and trade, and defend your kingdom in a medieval world. The game was created by the Zynga Dallas team, which was part of the social gaming giant’s acquisition of Bonfire Studios.
With this new game, Zynga took key elements of each ‘Ville’ title and brought the best into CastleVille. CastleVille combines with elements of self-expression from FarmVille, the ability to build the fantasy city of your dreams with CityVille, and the rich narrative and storytelling features from FrontierVille.
The game is also experimenting with new ways of being social, and self-expression. The basis of the game is around building the castle of your dreams and transforming the unexplored land into your very own kingdom. Along the way, you’ll encounter a number of characters, who are all involved in the storyline of the game; and can complete quests.
For background, FrontierVille has 2.6 million daily active users six days after launch. Currently CityVille and FarmVille are seeing 11 million and 7 million daily active users, respectively according to AppData.
And 68 percent of CastleVille players are already playing at least twice a day. So far, 135,176,035 quests have been completed, there have been 4,594,750 expansions into the Gloom; 23,845,983 beasties have been banished from the kingdom, 182,360 Bubbly Grogs have been crafted and 8,262,768 baby cows were raised.
Other recently launched games Adventure World and Empires & Allies don’t seem to have grown quite as fast as CastleVille. And CastleVille’s early success could be good news for the gaming company’s top line. Hits are a big revenue-maker for Zynga, who reported that profits were down in Q2 of this year because of the lack of any new game launches in the first half of 2011. In the third quarter, Zynga’s revenue was up by 80 percent but net income dropped.
Of course, it should be interesting to see if CastleVille can sustain the same growth that CityVille did over the next few months. Stay tuned.
Zynga was founded in July 2007 by Mark Pincus and is named for his late American Bulldog, Zinga. Loyal and spirited, Zinga’s name is a nod to a legendary African warrior queen. The early supporting founding team included Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale, John Doerr, Steve Schoettler, Kevin Hagan, and Andrew Trader. Zynga’s mission is connecting the world through games. Everyday millions of people interact with their friends and express their unique personalities through our...
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
Boston, MA
Disrupt Europe: Berlin Hackathon
Berlin, Germany
