VigLink Debuts LinkWeaver To Help Publishers Monetize Outbound Clicks

Thursday, November 17th, 2011

Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

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VigLink, a startup that helps publishers and bloggers monetize their outbound traffic, is debuting LinkWeaver, a new technology which detects product and merchant references within content on web pages and allows website publishers to embed affiliate links automatically to create additional revenue.

LinkWeaver, which powers VigLink’s link insertion solution, detects product and merchant references within content in web pages and automatically creates a custom set of links embedded uniquely within each page. LinkWeaver technology allows readers to instantly click to learn more about a particular product or service, or even make a purchase, without leaving the website to search elsewhere.

Viglink says that the end result is a service that is tightly integrated with content, giving readers a more seamless experience. One publisher says that LinkWeaver causes its VigLink revenue to increase by nearly 40%.

VigLink recently raised $5.4 million in Series B funding from Emergence Capital, Google Ventures and First Round Capital.


Company: VigLink
Website: viglink.com
Launch Date: March 19, 2009
Funding: $7.3M

VigLink looks to make it easier to use affiliate programs on your blog or website.

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