VigLink Debuts LinkWeaver To Help Publishers Monetize Outbound Clicks

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VigLink, a startup that helps publishers and bloggers monetize their outbound traffic, is debuting LinkWeaver, a new technology which detects product and merchant references within content on web pages and allows website publishers to embed affiliate links automatically to create additional revenue.

LinkWeaver, which powers VigLink’s link insertion solution, detects product and merchant references within content in web pages and automatically creates a custom set of links embedded uniquely within each page. LinkWeaver technology allows readers to instantly click to learn more about a particular product or service, or even make a purchase, without leaving the website to search elsewhere.

Viglink says that the end result is a service that is tightly integrated with content, giving readers a more seamless experience. One publisher says that LinkWeaver causes its VigLink revenue to increase by nearly 40%.

VigLink recently raised $5.4 million in Series B funding from Emergence Capital, Google Ventures and First Round Capital.