Social gaming network PapayaMobile and the value exchange-based mobile ad network Tapjoy are today announcing a partnership that will combine the power of their two communities to help Android users better discover new mobile games. The jointly developed product will be called “Social Marketplace” and it will serve to recommend new games to mobile users based on their popularity among a user’s Papaya friends. In turn, developers will be able to better target consumers with more relevant ads, which means increased opportunity for engagement and monetization.
For background, Tapjoy rewards mobile users who install apps with virtual currency they can use within their favorite mobile games. The company’s Personal App Marketplace, which offers customized app recommendations based on user interests, came online earlier this month at http://www.tapjoy.com (that is, when accessed from a mobile browser).
The new Social Marketplace will be a dedicated product feature that’s visible within Tapjoy’s Marketplace. When Android users visit the Social Marketplace, they’ll be able to pick out the games being played by their Papaya friends and then download those apps so they can play, too.
This new feature isn’t live yet, but will arrive for developers by year-end, the companies say. It will be enabled only for those developers who integrate both the Papaya Social SDK and the Tapjoy SDK into their mobile applications. However, it should be noted that the Papaya Social SDK works to generate its recommendations based on anonymous user data in an effort to protect consumer privacy. In other words, it doesn’t necessarily show you who’s playing a given game, but it will show which games are currently “hot” on Papaya. (See this screenshot for a close-up example of how this will look).
Additional information and sign-up details will be made available on both companies’ websites: papayamobile.com and tapjoy.com.
Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual currency or premium content. Tapjoy helps unlock mobile joy by empowering more than 900 million mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual currency they can use in their favorite apps. Tapjoy’s turnkey in-app advertising platform helps developers...
Founded in 2008 by CEO Si Shen and CTO Qian Wenjie, PapayaMobile provides both tools for game developers and content for players on its growing social mobile network of over 80 million users worldwide. Papaya’s latest product, AppFlood, is a new way to acquire users for Android and iOS applications. Rather than losing 30% to traditional ad networks, publishers and advertisers are buying and selling installs on the only commission-free install market. In addition, developers can use AppFlood cross-promotion...
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