Keen On… Microsoft: The Supreme Decathlete (TCTV)

Andrew Keen

Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur,... → Learn More

Wednesday, November 16th, 2011

Roger McNamee might think that we are in the midst of the revolution, but according to Microsoft Chief Strategy and Research Officer Craig Mundie, the race to become the dominant technology company of the digital age hasn’t really even begun yet. Mundie, whom I interviewed yesterday in Tucson, Arizona at Techonomy, believes that the last ten years have actually been a prelude to a technological contest that is still in its warm-up stage. And, of course, Mundie believes that Microsoft is the odds-on favorite to win this race once it actually gets going.

“It’s a decathlon”, Mundie described today’s grand contest to make computers into sensory machines that mirror our speech and our sight. And given Microsoft’s undoubted strength right across the technological board – from PC’s to tablets to cloud servers to software services to cars – Mundie says, his company is the only one positioned to be able to compete in every sphere of what he calls this “profound revolution.”

The winner of the Olympic decathlon is often called “the world’s greatest athlete”. Whatever else one might say about Mundie and Microsoft, you can’t fault their ambition. But is Mundie – who, after Steve Ballmer and Bill Gates, is as influential as anyone at Microsoft – correct? Could the old war horse from Redmond still surprise the world by retaining/regaining its title as the world’s greatest technology company?


Company: Microsoft
Website: microsoft.com
Launch Date: April 4, 1974
IPO: NASDAQ:MSFT

Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...

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Person: Craig Mundie

Craig Mundie is chief research and strategy officer of Microsoft Corp., reporting to CEO Steve Ballmer. In this role, he oversees Microsoft Research, one of the world’s largest computer-science research organizations, and is responsible for Microsoft’s long-term technology strategy. Mundie also directs a number of technology incubations, and works with government and business leaders around the world on technology policy, regulation and standards. Mundie has spent much of his career building startups in various fields, including supercomputing, consumer electronics, education,...

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