Y-Combinator graduate and 500 Startups company Ginzamarkets announced it has raised US$1.3 million in seed funding for Ginzametrics, its SEO management and analytics platform for enterprises (our previous coverage). The fresh money comes from 500 Startups, Venture51, and a group of angel investors, namely Jeff Miller, Ullas Naik, Shogo Kawada (Co-Founder of Japanese social gaming giant DeNA), Ryota Matsuzaki (former Head of Strategic Planning at Rakuten, Japan’s biggest e-commerce company), Jay Weintraub, Aman Thapar and Stephen Culp.
This capital injection follows the US$400,000 Ginzamarkets raised from 500 Startups and a group of individual investors late last year. According to Ginzamarkets CEO Ray Grieselhuber, the new money will be used to expand the team, improve on the product, and bolster business development and marketing (the company says the growth so far has been entirely organic).
With Ginzametrics, enterprises can bring SEO in-house instead of having to rely on external agencies: the platform integrates with major analytics tools like Google Analytics or Adobe SiteCatalyst (amongst others) and fully automates SEO reporting and analytics.
Through a dashboard, enterprises can use Ginzametrics to filter effective and ineffective keywords, access ranking data across more than 35 global markets for hundreds of thousands of keywords (according to the company), and optimize content based on recommendations the service provides even on a page-by-page basis (per-page SEO analytics). Ginzametrics handles English as well as Japanese SEO.
Pricing information and an overview of all Ginzametrics features can be found here.