Social media marketing and analytics company Salorix has raised $3.5 million in Series A funding in a round co-led by Inventus Capital Partners and Nexus Venture Partners, the startup announced this morning.
Salorix works directly with brands as well as agencies to help them manage ‘social media engagement’ campaigns, offering a platform that allows them to analyze social media and set up, coordinate, scale and track social marketing campaigns.
Headquartered in Santa Clara (California) with offices in New York City and Bangalore (India), Salorix’s customers include United Online, HP/Palm and agencies like Mediacom and OMD.
The company was founded in 2009 by veterans from digital media companies like AOL and Yahoo.
Salorix works with the world’s largest brands and agencies to simplify and scale social media engagements. The Salorix Social Marketing Platform is the industry’s first comprehensive solution to deliver listening, campaign planning and execution, analytics and optimization through a single user-interface supporting multiple social channels including FaceBook, Twitter, LinkedIn, YouTube, blogs and websites. There has never been an easier way for social and brand marketers to execute, track, and measure their campaigns and activities across the most popular social...