• Domain Name Local.ly Sold For $100,000

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Wednesday, November 9th, 2011
    domains

    A small news item straight from left field, but who knew someone would eventually cough up a six-figure sum for a ‘Libyan’ domain name (one that ends in .ly)? Well, someone did, and that someone is enterprise applications and services company Infor, which acquired the domain name local.ly for $100,000.

    The previous owner of local.ly, Hadi Naser of domain name registration and professional services company Libyan Spider, apparently owns several hundred such ‘premium’ .ly domains.

    Conveniently, his company also runs a domain name brokerage service at domains.ly.

    Back in 2010 Libyan Spider sold dai.ly for $17,000 to DailyMotion. Other ‘big’ .ly domain name sales include song.ly, which fetched a $50,000 price, and Facebook acquired friend.ly about a month ago.

    The legal and technical advisor on the seller’s side for the local.ly deal was London-based agency Brands-and-Jingles. You have to wonder how much global.ly is worth.