Local.ly
Infor

Domain Name Local.ly Sold For $100,000

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A small news item straight from left field, but who knew someone would eventually cough up a six-figure sum for a ‘Libyan’ domain name (one that ends in .ly)? Well, someone did, and that someone is enterprise applications and services company Infor, which acquired the domain name local.ly for $100,000.

The previous owner of local.ly, Hadi Naser of domain name registration and professional services company Libyan Spider, apparently owns several hundred such ‘premium’ .ly domains.

Conveniently, his company also runs a domain name brokerage service at domains.ly.

Back in 2010 Libyan Spider sold dai.ly for $17,000 to DailyMotion. Other ‘big’ .ly domain name sales include song.ly, which fetched a $50,000 price, and Facebook acquired friend.ly about a month ago.

The legal and technical advisor on the seller’s side for the local.ly deal was London-based agency Brands-and-Jingles. You have to wonder how much global.ly is worth.