Salesforce Promotes EVP Of Marketing George Hu To COO

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Enterprise CRM giant Salesforce.com is getting a COO today. The company is announcing that it is promoting George Hu to Chief Operating Officer. Hu previously held the title of Executive Vice President, Platform, Marketing, and Operations and will continue to report to Chairman and CEO Marc Benioff in his new role.

Hu joined Salesforce.com in 2002 and served as vice president of product marketing, senior vice president of applications, executive vice president of products, and chief marketing officer prior to joining the executive team in his most recent role. Hu also led Salesforce.com’s corporate development and investment strategy since 2009, including the acquisitions of Jigsaw, Heroku, and Radian6.

Previously, Hu held product management and strategic consulting roles at North Point Communications and Boston Consulting Group.

Salesforce actually didn’t have a COO previously, so Hu isn’t filling anyone else’s shoes. Founder Marc Benioff serves as Chairman & CEO and co-founder Parker Harris is the company’s Executive Vice President of Technology.

“George’s leadership over the past nine years has been key to driving salesforce.com’s growth to over a $2B run rate,” said Benioff in a statement. “I look forward to seeing his vision and leadership as COO scale our growth toward $10B and beyond.”

As COO, Hu will lead all major shared operational functions for the company including information technology, employee success, facilities, security, as well Salesforce.com’s platform division, global marketing, strategic alliances, and corporate development.