• Chatty To-Do List App Orchestra Banks $5M From SV Angel And CRV For “Texting With A Purpose”

    Monday, November 7th, 2011

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    o-check-final-onwhite-dark
    o-check-final-onwhite-dark

    Sleek real-time chat + to do list app Orchestra is announcing its funding this morning, with a just closed $5 million Series A round from Charles River Ventures and SV Angel, in addition to an earlier $500K in seed funding from Kapor Capital and other angel investors.

    Orchestra co-founder Gentry Underwood describes the free app as a “texting with a purpose” but also likens it to “a very simple to do list”; “We’ve taken away everything that doesn’t absolutely have to be there.” With the co-founders Underwood and Scott Cannon each having done stints IDEO and Apple, it’s no surprise that Orchestra’s interface is remarkably user-friendly — it seamlessly guides you through the tapping, swiping and shaking gestures needed to navigate upon first download. In the same “frictionless” spirit, the app also syncs automatically to http://www.orchestra.com.

    Underwood tells me that biggest differentiator between Orchestra and other to-do list services like OmniFocus is that it is social at its core. Orchestra lets you speak (it’s like the “poor Man’s Siri”) or type in a task and then share it with others within the app or on Twitter and Facebook. Users don’t need an Orchestra account to respond to tasks, and you can even turn emails into Orchestra tasks by forwarding them to tasks@orchestra.com.

    In the three weeks since its launch, Orchestra has been iTunes “App of the Week” in every app store worldwide, and was selected by Lifehacker as “Best To-Do App for the iPhone.” Over 1.2 million tasks have been posted, with 1/4 of those assigned to somebody else. Design superstar Jack Dorsey, who has never met or interacted with either co-founder, even tweeted about it.

    Underwood plans on using the new funding to bulk up his seven person Palo Alto-based team, and is looking specifically for engineers and product designers. “There’s potential here to build something that’s more a platform than a product,” he says. Android and iPad versions of the app are also in the works.

    You can download Orchestra from the App Store here.


    Company: Orchestra
    Website: orchestra.com
    Launch Date: January 2011
    Funding: $5M

    Orchestra is your to-do list, connected with everyone in your life. Simple and elegant for personal use - powerful enough for a family or team. Sync iPhone and web Recurring reminders Add tasks via email Real-time chat Share lists with family and friends Voice recognition Totally free!!! Orchestra is an amazing to-do list app that helps you stay organized with reminders, recurring tasks, real-time sync and voice capture. But the real power behind Orchestra is how it connects your colleagues, family and friends to get more done....

    Learn more
    Tags:

    Sponsored Ads

    Sponsored Ads

    Sponsored Ads

    Upcoming Events

    E3 2012

    Los Angeles, CA

    Disrupt SF 2012

    San Francisco, CA