It’s an old dilemma. Should entrepreneurs rely on their reason or their instinct? Should they trust their gut or should they trust their mind?
The good news, at least according to the author of The Intuitive Compass, Francis Cholle, is that the best entrepreneurial decisions are actually a balance of reason and instinct. As Cholle told me when he came into our San Francisco studio, entrepreneurs need to embrace a “healthy disregard for the impossible” if they are to develop their own intuitive compass.
Don’t trust my gut (or my mind) on this one, though. You can buy Intuitive Compass, of course. Better still, however, Cholle is developing a free Intuitive Compass app that will allow you to balance your reason and your instinct wherever you are and whenever you want.
Francis Cholle is an international business consultant with extensive experience across a variety of industries. He lectures at Wharton, Columbia Business School, and HEC, Paris, where he received a Masters in Science of Management. He is also professionally trained in classical music, theater, yoga and clinical psychology. Cholle lives in Los Angeles and New York and enjoys French–American dual citizenship. He is the author of The Intuitive Compass: Why The Best Decisions Balance Reason And Instinct (2011, Jossey Bass)
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