In July, Kickanotch Mobile, a mobile marketing services startup based in the outskirts of Kansas City, raised $500K from a bunch of angel investors and was “incentivized by” the Kansas Technology Enterprise Corporation, a private/public partnership created by the state of Kansas to promote technology-based economic development and support local entrepreneurship.
And it seems that they’re not the only ones rooting for Kansas startups, as Kickanotch Mobile today announced that it has raised another chunk of outside investment: A $1.1 million series A round led by 42 Ventures of Salt Lake City. The company said that it will use its new funding to expand its sales, marketing, and engineering teams, as well as accelerate the development of new features for its mobile platform.
Kickanotch provides mobile application and mobile marketing platform services to allow its clients, which include TV broadcasters, radio stations, publishers and corporations, a way to increase brand exposure and better utilize mobile revenue channels and consumer engagement opportunities. Brands can take advantage of its mobile marketing and monetization applications and platform management SaaS without having to involve developers or spend a lot of time worrying about marketing spend.
The startup has built a mobile platform that includes native apps for all major devices, as well as an easy to use control panel, analytics dashbord, and an ad delivery solution all under one roof. Its newly launched “REVkick platform” does exactly this, giving clients an online web control panel to manage campaigns, track user data, and manage web content in realtime.
The startup has some competition in the mobile advertising space, but its solution has already drawn more than 50 broadcast, publishing and corporate brands and its media partners’ apps have been downloaded in more than 100 countries with user growth consistently doubling month over month.
The team thinks that its newly launched features, like mobile analytics, lead tracking, and sponsorship marquees can drive significant boosts in mobile ad revenue, while the ability to engage mobile users with social features, deals, and “free, we hate spam” offers, can drive 3-times the engagement of current solutions.
For more on Kickanotch’s mobile apps, check ’em out here.