If you’ve found yourself yearning for a new memory card but all your options are just too pedestrian, then Monster and SDJ Technologies may have just brightened your day. The two companies have just announced that they have inked a long-term licensing deal that means Monster Digital flash memory products will soon hit store shelves.
That’s right — although neither company has gone into specific product types, we can hazard a few guesses as to what they’re working on. SDJ CEO Jay Tandon mentioned that people are focusing more on “mobile computing, smart phones, digital camera and video recording devices,” so expect some funky Monster-branded memory cards and flash drives to debut soon. Of course, these will bear Monster branding, so be prepared for a premium price tag too.
The thing to remember here is that it’s just a licensing agreement, so SDJ will actually make the products while the folks at Monster will do what they do best: market the hell out of these things.
Readers are probably already aware of Monster’s M.O., but those who have never had the pleasure, Monster takes commodity products like cables and uses their marketing prowess to give them something of a premium aura. There always seems to be a debate raging as to whether or not Monster products actually perform better than a run-of-the-mill replacement (I don’t think they do, personally), but enough people are Monster fans that the company keeps churning things out.
The first spate of Monster Digital products will be unveiled next month at the CES Unveiled event in New York City. Monster fans will also be glad to know that a wider rollout of Monster Digital goods will begin soon afterward.