Adknowledge, which bills itself as the operator of the world’s largest privately held Internet advertising network, has acquired AdParlor, a Facebook Ads management platform that manages over one billion impressions per day on Facebook. Financial terms of the deal were not disclosed.
AdParlor, which has never taken any outside funding, manages large ad spend on Facebook for companies like Groupon and Ubisoft, and offers a self-service platform for companies to manage ads on the social network.
For example, AdParlor runs all of a company’s ads on the right-hand column of Facebook through a wide variety of campaigns – from generic ads driving users to sign-up for emails to deal-specific advertising units with a focus on driving direct sales.
Founded in 2004, Adknowledge employs over 300 employees and has revenues of $300 million, according to its website. The company says it focuses on the ‘long-tail’ of advertising, which is why AdParlor makes sense as an addition to its offerings. It’s been quite acquisitive over the past few years, as you can tell from the list of bought companies on CrunchBase. AdKnowledge has raised over $200 million in funding.