Amazon’s Shoes And Accessories E-Commerce Site, Endless, Launches iPhone App

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Mobile shopping started to gain steam during last year’s holiday shopping season, and this year is also expected to be a big year for m-commerce. Endless.com, the shoe and accessories website built and launched by e-commerce giant Amazon back in 2006, is debuting a free iPhone app to allow shoppers to purchase any item on the go.

Via the app, users can access and shop thousands of shoe, handbag, jewelry, sunglasses and watch styles; discover new arrivals, trends and editor picks, and access ratings and reviews for all styles. Endless.com offers free two-day shipping and free return shipping on U.S. orders and free shipping for international customers on orders of $100 or more.

As more and more holiday shoppers flock to mobile phones this season, Amazon needs to be able to compete with other e-commerce companies such as eBay, and Wal-Mart. Last year, Amazon launched comparison shopping app Price Check and iPad shopping app Windowshop. And Amazon-owned Zappos offers its mobile apps as well.