It seems like Tariq Krim, founder of the early ‘organise your digital life’ play that was NetVibes has been on a journey – a journey to tackling fundamental problems about our online life, like how to interface and organise it all. Seems like he just can’t let go of that idea. And the Atomico-backed Jolicloud has been an ambitious evolution of this, to create an apps-based interface to the cloud, as well as a Netbook OS, which 600,000 users responded to. But today Krim unveiled a major pivot for Jolicloud in the form of a new product which seems to bring all of that learning into a new place which very much speaks to the proliferation of social networks, photo apps and other services.