Just-Eat Swallows GrubCanada Whole

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Tuesday, October 25th, 2011
grub

London-based Just-Eat, the online food ordering company originally founded in Denmark in 2000, is putting the $48 million it raised earlier this year to good use. After taking over local rival, London online food delivery company Urbanbite, Just-Eat’s Canadian business has acquired GrubCanada.

The latter is one of Canada’s first online food ordering service companies, started in 2008 by entrepreneurs Howard Migdal and Ross Lipson. Earlier this year, Just-Eat Canada also acquired Vancouver-based YummyWeb.com.

With the acquisition, Just-Eat is able to offer online consumers access to over 1,000 delivery restaurants across Canada, adding 200 new neighbourhood restaurants in Ontario and British Columbia to the stable thanks to the addition of GrubCanada’s business.

Terms of the purchase were not disclosed.

Just-Eat claims to deliver over 100,000 meals a day and that it has processed more than 30 million orders since the site launched in 2001 (it currently process over 4 million orders per month worldwide for its 20,000 restaurant partners).

The company is backed by Greylock Partners, Index Ventures, and Redpoint Ventures.


Company: Just-Eat.com
Website: just-eat.com
Launch Date: 2000
Funding: $129M

Just-eat vision is ‘Order takeaway the smart way’, a promise to consumers and restaurants alike. To consumers Just-Eat provide convenient and easy access to a huge variety of delivery restaurants and order food online, and to restaurants they help improve their business by increasing their exposure and providing new revenue streams. Today Just-Eat is the world’s leader in online takeaway ordering. As of early 2012 Just-Eat has activities on four continents and more than 25 000 restaurants on their...

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