Netflix And Amazon To Enter Video Streaming Battle In Europe

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Movie and TV streaming service Netflix is to launch in the UK and Ireland in early 2012, according to the company today. Pricing will be announced closer to launch but the company says it will launch on a range of consumer electronics devices capable of streaming from Netflix, as well as on PCs, Macs and mobile tablets and phones.

In the UK it will go head to head with Amazon-owned Lovefilm, the well established streaming service. Amazon acquired LoveFilm in January for £200m, having previously held a 42 per cent stake in LoveFilm from since 2008 when Lovefilm acquired its European DVD rental business.