Amazon’s Online Drugstore Soap.com Adds Groceries To The List

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Amazon-owned Quidsi has tackled diapers, drugstore items, pet supplies and toys in its empire of retail verticals. And today, Quidsi’s Soap.com is adding groceries to the list, with a new category for non-perishable food items.

For background, Quidsi launched with Diapers.com, which quickly became the biggest seller of diapers online. Last year, it expanded into drugstore items with Soap.com and this year (post Amazon acquisition); Quidsi expanded to pet supplies with Wag.com. and toys with YoYo.

Soap.com’s new Grocery category now lists more than 10,000 non-perishable food items, including coffee and tea, snacks, cereal, pasta, baking ingredients and canned items. The current selection features a fix of everyday, mass-use brands as well as more speciality, hard-to-find brands. Sample brands on-site include Cheerios, Kettle Chips, Senseo, Celestial Seasonings Tea, The Gluten-Free Pantry, Eden Foods Organic and Energ-G Foods.

As with all Quidsi products, ll orders arrive in 1-2 days, with free shipping for orders over $39. Quidsi CEO Marc Lore says that the addition of groceries was a natural extension of Soap.com, and customers have been asking for these goods since the site’s launch last year. Soap.com officially launched to the public in July 2010 and has since doubled its product selection.

Of course, Amazon also offers non-perishable grocery items and is expected to expand this service in the coming year.