Photo Sharing App For Fashion Pose Raises $3 Million From True Ventures And Others

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, October 21st, 2011
Pose.com

Pose, a mobile platform for real-time discovery and sharing of fashion, shopping and style, has raised $3 million in Series A funding from GRP Partners, True Ventures and Mousse Partners. This brings the company’s total funding to $4.6 million.

As we wrote in our initial review of the app, Pose wants to help you share what you’re buying (or thinking of buying) with your friends. When you’re in a store and you come across and item of clothing you may want to buy, Pose invites you to take a snapshot. You can then tag it with your current location and the item’s price, and share it with friends. Friends can then leave their comments on the photo, and you can browse photos your friends have shared in the app’s style feed. Users can share their images to Facebook, Twitter and Tumblr.

Pose is available as a free app for iPhone and Android (as of today). Pose has already partnered with a number of brands including Aerie by American Eagle, DKNY, Jewelmint.com Levi’s and True Religion. The startup has also enlisted a number of fashion experts, designers, bloggers, and stylists to share content on the app for anyone to see.

Pose isn’t the first photo sharing app for fashion and style. Fashism and Snapette also offer photo sharing apps for fashion, shopping and style.

The new funding will be used towards hiring and product development.


Company: Pose
Website: getpose.com
Launch Date: April 2010

POSE is a cloud based Point Of Sale system (POS) for small businesses (Retail, cafes and services). To get started all is required is a basic computer and an internet connection. Manage inventory, clients, receipts and orders from a simple and friendly interface. Access your information from anywhere, any time. POSE provides an array of integrated marketing tools such as: A full featured Ecommerce site, CRM with Newsletter builder & distributer, member’s club, management and statistics tools and more.

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