• Moonfruit Makes Play For Shop Identity With Killer Facebook Integration

    Mike Butcher

    Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

    Wednesday, October 19th, 2011
    Facebook shop page

    Up until now Moonfruit has been known as a nice and easy web site builder. Although a long time player in the game (this company is 12 – count ‘em – years old) they’ve done very well at iterating their products onto other platforms, raised decent funding, got some serious names involved, some (like 500 Startups) from Silicon Valley, and seen their user base hit some serious traction of late. But today they enter a new realm which ultimately, in my opinion, makes them a player in the realm of owning what I call the “shop identity” for tomorrow’s “sellsumers“.