Secret Escapes, the exclusive flash sales for luxury hotel rooms along the lines of and Voyage Privé in France and Gilt Group in the US, is announcing a second funding round, although they are being coy about the level. Suffice to say this is a site which is pretty much ‘coining it’ amongst users, having attracted 750,000 active users since January this year and claims to be doubling turnover every three months. Tom Valentine, MD of Secret Escapes declined to give a figure for the new funding but said its “supporting major new marketing initiatives” to the tune of £5 million in 2012, so I think it’s safe to expect some TV advertising.
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