Greylock, Andreessen Horowitz Back Cloud Enterprise Performance Analytics Startup Tidemark

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Tidemark, formerly known as Proferi, has closed a $4 million Series B round from existing investors Greylock Partners, Andreessen Horowitz and Dave Duffield, co-founder and co-CEO of Workday and founder of PeopleSoft, bringing the total amount raised to more than $11 million. Tidemark formerly debuted last year as stealth startup Proferi, but has rebranded today under a new name. The company is also releasing its enterprise performance management (EPM) applications built for the cloud.

Founded by Romanian entrepreneur Christian Gheorghe, the Tidemark Enterprise Performance Management Platform delivers real-time, risk-adjusted metrics management; strategic, financial, operational planning and forecasting; and profitability modeling applications.

Bsically Tidemark monitors and analyzes business data, including key performance indicators, key risk indicators and other data for enterprise business planning functions. The software can produce full profit and loss reports by product, customer, supplier and channel to understand the detailed drivers of cost and improve margins.

The web applications are built with a HTML5 user interface and includes application components such as processes, goals, dimensions, KPIs, calculations, risks and controls. Tidemark also features integrations with a number of cloud and on-premise systems for sourcing structured and unstructured data including PDFs, MS Office documents and blogs.