Educational games platform Stickery announced $325K in seed funding today, from Google Ventures and 500 Startups in addition to other international investors.
Stickery just launched its “Mermaid Waters: Adventures of Hana & Cory” game — which teaches kids basic math — and is trying to change the model of children’s gaming by increasing parental involvement in their kids’ mobile experience. As smartphones are increasingly being used as babysitters by busy parents, the metrics data on how exactly kids are spending their phone time becomes increasingly more and more valuable.
Stickery CEO Bjorn Lee tells me that the onslaught of investor interest came after the first AngelPad DEMO day in March, post the company’s partnership with design powerhouse IDEO. Lee is intent on using the funding to hire more engineers and designers, in addition to recruiting more real parents and children to test its educational apps out on.
Stickery is a mobile learning game platform for parents to manage kids’ playtime. Many parents use their iPhones as a “babysitter” because kids (3-5 yrs old) love it vs traditional toys. The problem: most apps don’t help parents to prepare kids for school because they are either too fun (games) or boring (education apps). All our game content is based on preschool curriculum standards & approved by educators. Our apps collect usage data to generate progress reports for parents. These reports...
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