Educational games platform Stickery announced $325K in seed funding today, from Google Ventures and 500 Startups in addition to other international investors.
Stickery just launched its “Mermaid Waters: Adventures of Hana & Cory” game — which teaches kids basic math — and is trying to change the model of children’s gaming by increasing parental involvement in their kids’ mobile experience. As smartphones are increasingly being used as babysitters by busy parents, the metrics data on how exactly kids are spending their phone time becomes increasingly more and more valuable.
Stickery CEO Bjorn Lee tells me that the onslaught of investor interest came after the first AngelPad DEMO day in March, post the company’s partnership with design powerhouse IDEO. Lee is intent on using the funding to hire more engineers and designers, in addition to recruiting more real parents and children to test its educational apps out on.