Earlier today we ventured to downtown New York for a demo of a BMW equipped with MOG’s music streaming app. MOG has been working with Mini and BMW on this app for a while. The BMW version is slated to launch in mid-October and it works with BMW’s new ConnectedDrive technology, available in 2011 and beyond models. MOG’s music library contains 12 million songs.
To launch the app, put your iPhone in a dock under the armrest and you’ll see an automotive MOG version of the app display in the infotainment system in the dashboard.
Use the iDrive control dial situated between the seats to select music by artist, album or song. BMW tells us they have done significant testing to ensure the system is safe for driving. Controls are also available on the steering wheel and instrument panel.
The infotainment system is designed to seamlessly juggle between music, GPS and Bluetooth.
Check it out.
Bayerische Motoren Werke AG (BMW), (English: Bavarian Motor Works) is a German automobile and motorcycle manufacturing company. Founded in 1916, it is known for its performance and luxury vehicles. It owns and produces the MINI brand, and is the parent company of Rolls-Royce Motor Cars.
MOG Inc. is a next-generation music media company founded in June 2005 by David Hyman, former CEO for Gracenote. MOG has one simple goal: to perfect your music listening experience. MOG’s on-demand streaming music service provides multi-platform access to a deep library of over 14 million songs from over a million albums through its award-winning mobile apps on iPhone and Android, on the Web, desktop app for Mac and soon for Windows, streaming entertainment devices such as Roku, Sonos and...