BMW Demos MOG

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Earlier today we ventured to downtown New York for a demo of a BMW equipped with MOG’s music streaming app. MOG has been working with Mini and BMW on this app for a while. The BMW version is slated to launch in mid-October and it works with BMW’s new ConnectedDrive technology, available in 2011 and beyond models. MOG’s music library contains 12 million songs.

To launch the app, put your iPhone in a dock under the armrest and you’ll see an automotive MOG version of the app display in the infotainment system in the dashboard.

Use the iDrive control dial situated between the seats to select music by artist, album or song. BMW tells us they have done significant testing to ensure the system is safe for driving. Controls are also available on the steering wheel and instrument panel.

The infotainment system is designed to seamlessly juggle between music, GPS and Bluetooth.

Check it out.