Siine Launches Innovative Icon-Based Keyboard For Mobile Phones

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Monday, October 10th, 2011
siine writer

Think there’s only one way to type on your phone? Think again.

Siine, a Spain/UK-based developer of software that aims to change the way we communicate using touch-screen phones, is today formally launching Siine Writer for Android, a keyboard application that basically lets people personalize text messages and save time while they’re at it, in public beta.

In addition to a traditional keyboard with letters and numbers, Siine Writer features a screen with special icons (called Siines, pronounced ‘signs’) that people can tap to build messages phrase-by-phrase, thus cutting short the time it takes to add greetings, signoffs, contact info and whatnot.

The keyboard app can be downloaded with several Siines pre-loaded, but user can change them to fit their own styles, create new icons or adopt new ones from a virtual gallery.

From my limited testing, I’d say it takes a while to get used to Siine, but once you do you start seeing the potential of the app rather quickly. I suspect it could be a hit with the teen crowd.

Siine was founded in 2007 by Ed Maklouf, who previously did communication research at Stanford University.

Earlier this year, the startup raised £550,000 in seed funding from Atomico Ventures, the investment vehicle established by Skype founders Niklas Zennström and Janus Friis.


Company: Siine
Website: siine.com
Launch Date: 2007
Funding: £550k

Siine (pronounced ‘sign’) is a start-up company based in London and Barcelona that makes every-day digital interfaces smarter and more user-friendly. Siine is made up of a team of experts and enthusiasts from academic, programming and design backgrounds. The company’s mission is to improve the most-used interface on the planet - the keyboard interface - so that every-day messaging can become fun again. For more information: http://www.Siine.com

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