22-year-old British entrepreneur Rich Martell – who mirrored Mark Zuckerberg’s experience in almost being sacked from his university for developing a flirting social network – is pivoting his company towards location-based offers. In fact, it’s reminiscent of the Amen app launched at TechCrunch Disrupt SF, though more overtly geared towards monetization than Amen’s more Twitter-like experience.
Martell developed the FitFinder mobile social network for students, renamed Floxx, but has clearly realised that this is a narrow niche and is now working on Spottd, which received approval by Apple over the weekend and is now live on the App Store.