Sam Lessin Pitches The Facebook Timeline

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Sunday, October 9th, 2011

Because Facebook Timeline is rolling out to the public in the coming weeks, Facebook brought in press last week to do a “deep dive” on this new visual way of organizing our online social lives.

Because I (surprisingly) fit the “press” designation I sat down with the person primarily responsible for the Facebook Timeline, Facebook Product Manager and Drop.io co-founder Sam Lessin, as well as Facebook’s Michael Kirkland last week.

We went through every possible question I had about Timeline, except for maybe, “Why doesn’t Facebook think people will be hesitant to express negative events, like the death of a family member, on Facebook Timeline?.” (I honestly didn’t think about it at the time, but I think the answer would probably be that eventually we’ll get used to expressing all milestones, whether negative or positive, through social media.)

Because I find this kind of stuff fascinating, here is the entire interview above. And, because we posted “Don Draper Pitches The Facebook Timeline” earlier, I felt that it was only fair to give Lessin the same level of coverage or at least headline marquee space. Tout à l’heure.


Company: Facebook
Website: facebook.com
Launch Date: February 1, 2004
IPO: NASDAQ:FB

Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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Sam Lessin is the co-founder and CEO of Drop.io. Prior to Drop.io he worked at Bain & Company. He graduated from Harvard University (Magna Cum Laude & PBK distinctions) He currently works as a Product Manager for Facebook in California.

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