Tim Cook: iPhone Has 5% Of Mobile Phone Marketshare Worldwide, “An Enormous Opportunity”

Tuesday, October 4th, 2011

Alexia Tsotsis works for TechCrunch as a writer. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles... → Learn More

Screen Shot 2011-10-04 at 10.28.40 AM
Screen Shot 2011-10-04 at 10.28.40 AM

“Let’s talk iPhone” reads the banner above today’s iPhone event in Cupertino. Newly minted CEO Tim Cook glossed over some pretty impressive iPhone statistics in introductory overview on the phone, namely that the iPhone 4 has sold one half of total iPhones sold since it was introduced late last June.

“The iPhone has 5% share of the worldwide market of handsets,” Cook revealed. “I could have shown the bigger smartphone numbers. But we believe over time all handsets become smartphones.” Emphasizing that the mobile phone market is 1.5 billion units annually Cook noted, “An enormous opportunity for Apple.”

Cook went on to state that 93% of Fortune 500 companies are testing the iPhone on an enterprise level and that it ranks first in customer satisfaction among smartphones, according to JD Power and Associates. “The iPhone is pummeling the competition,” he said, emphasizing that there was more coming on the iPhone later in the talk, obviously.

As Cook began the announcement emphasizing the Chinese Apple Store foot traffic, namely 100K visitors on opening weekend in Shanghai, (“six stores in China now — we will do more!”) it’s worth noting that the burgeoning Asian smartphone market is opportunity enough.


Company: Apple
Website: apple.com
Launch Date: January 4, 1976
IPO: February 23, 1980, NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod (offered with...

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Product: iPhone
Website: apple.com
Company Apple

Apple’s iPhone was introduced at MacWorld in January 2007 and officially went on sale June 29, 2007, selling 146,000 units within the first weekend of launch. The phone has been hailed as revolutionary with its bundle of advanced mobile web browsing, music and video playback, and touch screen controls. The iPhone is exclusively carried on the networks of both AT&T and Verizon in the U.S. An iPhone can function as a video camera (video recording was not a standard feature...

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