Ugly though they may be, these Swatch watches have a trick up their sleeves. Using the same technology found in the Tissot T-Touch line, these Swatch Touch watches are touch-sensitive and allow you to swipe through different functions and control most of the watch features with a simple finger tap.

The Touch 2011 models support two timezones, a date display, chronograph, alarm, and timer. There are no buttons and it has a curved glass display and weirdly proportioned numerals. It has an integrated strap.

The watches will ship on October 26 and cost about $150.

Adding touch capabilities to watches isn’t new – there was a clever Swatch model that allowed you to switch timezones by tapping on the crystal – but this wholesale abandonment of buttons and controls is fairly intense.