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    Compete: Social Networks Grow Audience As Netflix, Daily Deal Sites Lose Traffic

    Robin Wauters

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    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Thursday, September 29th, 2011
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    compete

    Compete.com, a Kantar Media company, today released its ranking of the top 250 websites for August 2011 (click here for the top 50).

    We can’t repeat this often enough, but take these stats with a grain of salt when it comes to accuracy.

    We’ve looked at the top 250 all the same, because the list tends to depict trends also visible with other analytics service providers, such as comScore and Google Trends.

    According to Compete.com data, which is pulled from its PRO Enterprise edition, notable traffic increases registered in August 2011 were to Facebook.com, Bing.com, YouTube.com, Amazon.com and eHow.com (all up roughly 4 percent month-over-month) and Twitter.com (up about 12.7 percent month-over-month and over 27.5 percent compared to August 2010).

    Microsoft also appears to be on fire: traffic data for Bing.com, Live.com, MSN.com and Microsoft.com suggest steady traffic increases for all. Another winner: Weather.com, with traffic up 16.4 percent month-over-month and 34 percent compared to August 2010.

    Some of the traffic losers include blogging platforms such as Blogspot.com (down 5.5 percent compared to July 2011) and WordPress.com (down 2.7 percent) as well as information websites such as YellowPages.com (down 7.8 percent) and iMDB.com (down 6.6 percent).

    Other notable ‘losers’: Netflix.com (down over 4 percent compared to July 2011) and daily deal sites Groupon.com and LivingSocial.com, which are down 28.6 percent and 4.25 percent month-over-month, respectively.

    It’s worth noting that all of the websites who’ve seen their traffic decrease in August 2011, according to Compete, are up (some significantly) year-over-year – with the exception of iMDB.com.

    Honorable mention goes to Myspace.com, which is down over 55 percent compared to August 2010.


    Crunchbase

    Company: Compete
    Website: compete.com
    Launch Date: 2000
    Funding: $33M

    Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Advertisers, agencies and publishers use Compete’s products and services to create engaging online experiences and profitable advertising campaigns. Compete is located in Boston, MA, with offices across the U.S., U.K. and France. For more information, please visit http://www.compete.com/.

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