We’ll all been there. You are craving that delicious sandwich from that place a couple of miles from your home for lunch, when you realize your wife took the car to go shopping (again). So you hop online, looking to compare prices for the best private aircraft and nearest available flight, and begin to search frantically for a website where you can quickly charter a helicopter or small private jet so you can get that smoked salmon and avocado sandwich pronto.

PrivateFly.com feels your pain, and has established a private aircraft booking service that lets you find, compare and book your private charter jet or helicopter flight all in one, online place. The company has just raised £2 million from a number of private investors to roll out internationally.

Read on at TechCrunch Europe.